The LOOkX Group is a cosmetics company based in Heiloo, the Netherlands (25 kilometres north of Amsterdam, in the middle of the famous tulip fields). The brand was founded in 2002 by Cindy van der Peet (make up artist) with her business and life partner Bas van Duivenbooden (background Marketing). In the early years the business primarily focused on the professional beauty market in the Netherlands and the development of a total beauty concept. Since 2007 the company markets its products outside the Netherlands.
The LOOkX Group has its own concept development department and handles all the design and marketing activities in-house. In addition there is an international training facility where courses are given by a CIBTAC-certified international instructor. So you really can say that the LOOkX brand is developed by the team that is the target group (25-48 years).
Daily contact and close collaboration with laboratories ensure a thorough knowledge of the entire product development process.