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Together with her partner, Bas van Duivenbooden (1975), Cindy van der Peet founds Ciba Cosmetics in 1999, later LOOkX Group. Today LOOkX has developed into a mature company that supplies cosmetics to and is active in many countries. Cindy enjoys coming to work every day and is particularly passionate about the development of new products and collections in close cooperation with the Swiss and Italian laboratories.


“Everyone can look great. But it doesn’t always come naturally. That’s why I want to develop high quality products, in attractive and contemporary designed packaging, that inspire and motivate you to be beautiful and to get the best out of yourself everyday.”

Cindy van der Peet CEO LOOkX


Cindy’s passion for cosmetics started at early age. Next to the expressive side of her education Beauty Care and Make-up/ Body paint artist she developed an interest in the background of the products she used on a daily basis. This is where her journey started in search of fair, highly effective beauty products. And the basis for the LOOkX brand.

At age 18 she ran a beauty and hair salon and worked for various fashion photographers, fashion magazines and became Head Make Up for different events (for example the Miss Holland contest)..


In January 2013 Cindy gave birth to her son Gianni.